Website + Digital Services (3 months contract)

1) WEBSITE SETUP

For your website setup, Webware will:

1. Build and personalize your website based on a Webware theme;
2. Create banner images for your homepage (up to 2 main banners for your website homepage, using images provided by you, as well as smaller banners for your website homepage, the number, and size of the smaller banners being dependent on which Webware theme is selected for your website). You shall provide the images for all banners or, if you do not have images, we can recommend stock images to include which will need to be purchased by you from the relevant stock image library;
3. Setup up to 5 categories and a maximum of 50 products, including uploading product images (product data must be provided to Webware in our required spreadsheet format and images must be provided by you in digital format). An unlimited number of products can be added post-launch either by you or by us for an additional charge;
4. Create up to 10 content pages using our page templates, with content provided by you. A maximum of 5 Galleries with 10 images each will be added at launch. An unlimited number of pages can be created post-launch either by you or by us for an additional charge; and
5. Redirect the website to your domain

Additional setup work, including page layout customization, additional banners, products or pages, product data spreadsheet creation, and image editing can be provided by Webware for additional fees. You may speak to Kick-off Specialist or email Harley@webware.io regarding your requests, to get a formal estimate for the customizations.

2) MONTHLY DIGITAL SERVICES

Your Digital Services package includes the following services:

TOOL SETUP: Google Business Tools - Webmaster, Google Analytics, Maps, Google+ 

WEBSITE ANALYSIS:

• Initial Website Review - Rank Check, Keyword Analysis, Audience and Traffic Overview, Page View Statistics
• Competition Analysis
• Social Media Presence Analysis 

WEBSITE OPTIMIZATION:

• Page Titles, Keyword Planning
• Metadata setup, Sitemap and Site Link submissions
• Quarterly Review of keywords 

CONTENT DESIGN AND WRITING:

• Targeted Content Writing for In-Site Blog (1 per month)
• Posting Blog Content on Social Media pages 

REPUTATION MANAGEMENT:

• Manage accurate business listings across search engines, review sites, directories and social media to improve the local searches results.
• Notifications and/or Responses to Mentions & Reviews
• Brand Monitoring across business locations

SOCIAL MARKETING:

• Curate industry-specific articles and share those on Facebook and Twitter once a week (1 per week)
• Track performance across social profiles

EMAIL CAMPAIGNS:

• Email Campaign announcing Website Launch
• Email Newsletter - Once every 2 months

HOURS OF SUPPORT: Up to 3 hours of support (including change requests) per month